Theoldest of the baby boomer generation are turning 73 this year. They have been pioneers all the way through their lives, creating a different kind of expectation and really shaping society in lots of ways. And while other generations have talked about this notion of hitting 70 and just ‘disappearing’, or feeling invisible in society, I don’t think the baby boomers are going to put up with that sort of nonsense.

They’re not about to ‘go quietly’.